Dental Marketing Case Study: Dr. Chien

How We Bring 20+ Patients/mo

Dental Marketing Case Study

Word-Of-Mouth Is Not Enough

16 years of dental experience. Successful. Well-respected. 

But for reasons unbeknownst to him at the time, Dr. Chien’s patient stream was drying up

Yelp ads and Futuredontics (1-800-DENTIST) disappointed, bringing only 1 patient a month. 

Word-of-mouth was simply not enough to sustain his practice… let alone hit his goals.

Dental-Online-Marketing-Company-Sucess

Dental Marketing Case Study

Dr. Chien's Challenges

Dr. Chien knew he needed more patients and more high value cases to hit his goals, but he had a few challenges:

1. He didn’t do “free teeth whitening,” “20% off,” or any discount offers. Not even “free consultations.”

2. His office is only open for 3.5 days a week.

3. He’s in Irvine, California: one of the most competitive areas for dentists.

4. AND he’s located in a medical plaza with 19 other dentists!

Most dental marketing agencies would’ve rejected this potential client right away because they “wouldn’t be able to make it work, sorry”. And the ones that tried had failed because they “had never seen an area that was so competitive!”

At YoYoFuMedia, we knew we could do it.

Dental Marketing Case Study

YoYoFuMedia to the Rescue

At YoYoFuMedia, we revel in dental marketing challenges. 

And we succeeded wildly: 26 appointment calls in 1 month (including multiple dental implants) for a dental office that is only open 3.5 days a week and offering no discounts. That’s almost 2 new appointment requests every work day

YoYoFuMedia-Dental-Marketing-Google-Search-Engine-Marketing

We often get asked “But are you able to do the same for my practice?”.

Yes, we can… duh.

If we can do it for Dr. Chien in such a competitive area with his challenges, we can easily do it for you.

Want us to replicate the same result for your dental practice?

Dental Marketing Case Study

What We Did

Our A/B Testing takes the guesswork out of website optimization and design.

“A/B testing compares two versions of a webpage to determine which one performs better. It’s basically a science experiment.”

Simple but effective example: We A/B tested two photos of Dr. Chien, one with a serious look and another of him with his family. The informal family photo got significantly more appointment calls, to Dr. Chien’s surprise.

We have run thousands of A/B tests and know exactly what gets people to call in and book an appointment.

Call Tracking: 

Do you know which calls are from your website and which are from referrals?

If you aren’t tracking your calls, you don’t know which of your dental marketing ads are working. You don’t know how to improve your website to get more calls. You’re blind.

Call Monitoring: 

With HIPAA-compliant call recording, we hear how well front desks answer calls from potential patients. Every appointment request is worth hundreds to thousands in potential revenue. Unpleasant receptionists had cost tens of thousands of dollars in potential revenue for our dentists before we discovered these revenue leaks. 

What if you could see exactly how your potential patients are browsing your site?

We record exactly how every one of your potential patients is viewing your site and how they move their mouse and click around.

This allow us to know exactly what makes people book an appointment.

Pretty cool, huh?

YoYoFuMedia is the premier dental marketing agency specializing in acquiring patients through cost-effective digital channels (SEO, Google Ads, Facebook Ads, etc).

It is 2018. Online marketing is here to stay.  As we spend more and more time on the internet, it will only dominate in marketing even more. 

At YoYoFuMedia, we believe in staying ahead of the competition with the latest technology and utilizing only the most effective ones for our clients.  We do not bother our dentist partners with silly social media stunts that waste valuable time while providing no results in return. 

We believe in tangible, data-driven analytics that power our superior dental marketing.

Are you ready to take your dentistry to a whole new level?

We target exact keywords that people search for.

Here’s where a lot of cheap dental marketers go wrong:

Many simply target the keyword “dentist” and think they are done. Google, by default, broad matches “dentist” with any phrase related to it, because Google wants to make more money from you.

What this means: their ads show up on searches for every “dentist”-related phrase, from “dental school” to “dentist salary”. 

This is thousands of dollars wasted in ad spend. If you are a dentist, you want your ad to show up to people who are looking to go to a dentist, not someone looking to apply to dental school. 

Quick tip for Google Ads. The bigger your ad, the more attention it attracts and the better its performance.

Here’s an example from another one of our clients, a dental clinic that only does Veneers:

Dental Google Ad Search Marketing

See the size difference between our ad and our competitors? 

So how did we do this? Through special settings hidden away in Google Ads that only pros know about.

Dental Marketing Case Study

Dental Marketing Result

The dentist only works 3.5 days a week and we got him 26 appointment calls in 1 month (including multiple dental implants). That’s almost 2 new appointment requests per work day.

Screenshot of the call logs for the month . Take a look below at the number of new patients calling in specifically for dental implants.

And here’s more appointments from potential patients emailing in:

Dental-Marketing-Company-Results

Dr. Chien consistently gets 10-20 new patients every month now!  Because of that, he’s now able to:

  • Raise fees.
  • Get more high value cases.
  • Not worry about Yelp's "mafia".
  • Take vacations without his practice failing.
  • Reject bad patients, Reject low paying insurances.
  • Take back control of his practice!

We have client exclusivity per zip code so claim your spot now before your competitor takes it.

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